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"How To Work With Bookstores:
Getting In And Maximizing Sales Opportunities!"

Saturday, June 18, 2:30 pm
Palms-Rancho Park Library
Ray Bradbury Room, Second Floor. 
Open to all writers.

Why are some authors more successful selling their books at book stores? Sure there are publishers with fat budgets large staffs, and pedigree public relations firms. However times are changing.

What about new authors? With limited funds and experience. What do they need to know to be successful in bookstores?

B&NAttendees of this fast-paced fun and information packed session will find this a primer for first time authors and a refresher for seasoned professionals alike on partnering with bookstores! You will learn insider tips, tricks and street smart insight on how to get chains and local independent book stores to schedule you for signings and sell your book. How to prepare and once you are there; obtaining maximum exposure and sales!

Plus, getting the book store to continue to promote and sell your book after you have left. Come early, as this interactive gathering will fill quickly -- your time will be well spent!

B&NTake copious notes during this special exclusive GLAWS presentation. A fast-paced intensive information exchange based on actual in the trenches -- on the floor, face to face meeting potential book buyers. Hear stores and insight from good and bad learning experiences in getting in and selling books at book stores… Plus, having the book store continue selling your books after you've left!

What will our hands-on special speaker share with you?

Getting Your Foot In The Door And On The Floor!

First you’ll hear about the six things you must do before you approach any book store!

The Expanding Target Theory And Practice

Our speaker will cover in detail; Who to talk to. What to say. What promotional materials to provide. Over coming objections and answers to the questions from booksellers that get you scheduled for a meet & greet!

 Setting Up And Escaping Flatland

Preparation: Selling more books starts before you arrive at the
bookstore -- including preparing your Magic Bag!

Show Time: Discover proven techniques for engaging potential buyers with questions and a fine tuned Elevator Speech.

The “give and take” when answering objections and questions, turn arounds, escape artists “AKA” page turners, coffee lounge “sneak peekers.”

Keeping Tabs: Keeping score on your sales and knowing how Uncle Sam wants to help you, sell more of your books!

Repeat Engagements and Passive Investments

Tips on how to get invited back and keep the book store selling for you long after you have left!

Don’t forget: If you seriously want to sell more books, mark your planner for Saturday June 18, 2011 space will fill quickly so arrive early or you will be standing.

Christa Faust at GLAWS

Author of the International Award Winning “Earth’s Ultimate Conflict”, Kathy Porter discovered a few secrets while marketing the first book in her Gray Guardians Science Fiction Series.

Taking advice from her husband Roy, a direct marketing expert, Kathy sold out all copies of Earth’s Ultimate Conflict in each store she did Meet & Greets for during her marathon-marketing program. In one three day meet & greet -- she sold 153 copies!

Kathy is a Partner in Author Appearances (; a new division of recently formed Engage Works, Inc. Author Appearances specializing in consulting, training and scheduling authors nationwide to appear in bookstores and unique venues for book signing promotions.

So come join the camaraderie of fellow aspiring writers and find out what Kathy learned -- so you will sell more books!


The Greater Los Angeles Writers Society is a non-profit organization that provides a forum for writers of all disciplines to meet and discuss the craft and the business of writing. GLAWS accomplishes this through monthly meetings, discussion forums, critique groups, special writer appearances, conferences, and other events conducted for the purpose of educating and mentoring writers of all levels of expertise. GLAWS Special Speaker Events are open to the public, and a great venue to meet other writers and expand your expertise.


A GLAWS Special Speaker Event



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