Preparation to Appear at a GLAWS
Why You Are Participating in this Event
Fame, glory, your name in lights...no, not really. Don't participate in any event only because of how many books you might sell. Participate to increase your visibility and platform as an author.
Yes, you may sell books, or maybe not. More likely, you will pass out a lot of flyers and thousands of bookmarks, meet potential fans, and a few flakes. And you might be surprised how many follow-up hits you get on your web site for orders, media interviews, invitations for other appearances. You may even have an agent or publisher walk up to the booth and take an interest in your work -- hey, it could happen.
Mostly your appearance is about visibility and platform. The more you meet and greet your existing and potential public, the more likely they are to remember you when making their next book purchase. Even Dean Koontz made an appearance at Book Expo America and met with fans and autographed books, and he's sold over 300 million books worldwide. It's an important part of every author's platform.
Occasionally, you'll meet someone who has already read something you've written and had to meet you in person and tell you how much they enjoyed / hated / were moved / upset / loved whatever you wrote. Knowing that your writing has moved someone on an emotional or personal level is very rewarding.
Now that you know why you're doing this ...Congratulations.
You have taken the first big Step One in broadening and strengthening your platform as a writer by committing to appear at a public event. Now it is time to prepare for it. (Even if you've done this before, it doesn't hurt to review the following steps in order to get the most out of your commitment. You may want to update your photo or bio, as well.)
And there's a few business items you must complete. While the society does it's best to make every event is simple and fun for member/authors, there are important details to ensure that everything is done professionally, legally, and each participant understands their obligations and responsibilities.
The following will guide you through this process:Step Two: Submitting materials for Public Relations and Advertising.
Please E-mail the following to tntodaro @glaws.org (if you have already done so for a previous event, you need NOT do so again, if you are satisfied with your material):
Step Three: Booth Bookshelf Display --Stays for entire event!
The bookshelf is a display across the back of the booth that stays there for the entire event. Please provide in advance:
Mount the Promo Card on foam-core or poster board and glue a cardboard easel to the back. (you can get one at places like Office Depot, JoAnn's or Michael's).
Put it in a 9x12 envelope for protection, marking it in bold letters with your name and the title of the book.
What is NOT allowed:
Step FIve: Obtain a State Sellers Permit. If you are selling books or anything tangible at an event, you must have this State of California permit. GLAWS must have a copy of the permit for our records and to provide to the Promoter before the event. You should bring a second copy with you in case the promoter or someone from the BOE stops by the booth. No exceptions, even if you've appeared previously at this or other events.
Step Six: Sign and submit the Release of Liability. The Event Promoter and GLAWS require you to read, sign and submit a copy of this form which holds us harmless from all liability. No exceptions, even if you've appeared previously at this or other events, you need to sign a current release.
GLAWS keeps a copy of both items in the booth during the event.
Step 7-8-9: We thought we'd lighten things up by treating the next section, where you actually attend and prosper at the event, as Frequently Asked Questions »».
Step 10: You're not done yet. Now it's time to follow up with everyone you've met, update your web site, send out emails praising your attendance and aspects of the event, and start thinking about what you can do to be more effective at the next one.
After all, you're already working on that next great American novel ...right? With that in mind, continued success with all your writing!
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